Al Lark
Al Lark
UX/UI Designer
UX/UI Designer
Figma
Figma
Website redesign
Website redesign
The Problem
The Problem
The original AL LARK website struggled to convert visitors into participants:
A navigation bar with 7 unprioritized items and no clear call-to-action
A hero section dominated by the logo, with no compelling message to engage visitors
An unclear user journey, with nothing guiding people toward booking a sea excursion
No social proof — no testimonials to reassure first-time visitors
Visitors had no clear reason to act, and no clear path to follow even if they wanted to.
The original AL LARK website struggled to convert visitors into participants:
A navigation bar with 7 unprioritized items and no clear call-to-action
A hero section dominated by the logo, with no compelling message to engage visitors
An unclear user journey, with nothing guiding people toward booking a sea excursion
No social proof — no testimonials to reassure first-time visitors
Visitors had no clear reason to act, and no clear path to follow even if they wanted to.
The Solution
The Solution
A homepage redesign focused on clarity and conversion, guiding visitors naturally from discovery to booking:
Simplified navigation with a prominent "Book a trip" button in the header
Immersive hero section with a strong headline and two direct CTAs toward booking
"How to participate" section in 3 clear visual steps
Testimonials section featuring 3 participant reviews to build trust and drive conversion
A homepage redesign focused on clarity and conversion, guiding visitors naturally from discovery to booking:
Simplified navigation with a prominent "Book a trip" button in the header
Immersive hero section with a strong headline and two direct CTAs toward booking
"How to participate" section in 3 clear visual steps
Testimonials section featuring 3 participant reviews to build trust and drive conversion
Goals
Goals
Modernize identity
Modernize identity
Refresh the association's visual identity to feel more credible and engaging
Refresh the association's visual identity to feel more credible and engaging
Boost bookings
Boost bookings
Increase the number of reservations for sea excursions
Increase the number of reservations for sea excursions
Clarify the journey
Clarify the journey
Simplify navigation and guide visitors naturally toward booking
Simplify navigation and guide visitors naturally toward booking
Build trust
Build trust
Reassure first-time visitors through real participant testimonials
Reassure first-time visitors through real participant testimonials
